Analysing strategic position for SMEs Essay Example | Topics and Well Written Essays - 2000 words

Analysing strategic position for SMEs - Essay Example From the Deputy Managing Director of the company Vic Handley, the ground-engineering specialist Van Elle is concentrating on infrastructure and rail as 2015 kicks. Having invested 14.5 million pounds in the past two years in the company’s rail division and 8.5 million pounds is an indication of company-improved performance (Green, Larsen, and Kao, 2008). The financial director of the business, Paul Pearson the rail sector is a recession-proof due to the budgets of the Network Rail. In addition, he adds that there is much to do in those markets that the company is trying to map their investment to their opportunities and growth. From that, it can clearly be that the company is focusing on planning their investment to their growth and opportunities that are good (March 2009). The company is also moving in a positive direction since regional expansion is on the minds of many SMEs, and Van Elle is the company is looking to expand into new areas. The company is also increasing their operations in the burgeoning area of Scotland due to the established services in Wales and England which is a right direction (Kao, Green, and Larsen, 2009). The PESTLE analysis is a detailed view of the environment a business is in. It can also be to a bird’s eye view where the company or a person tries to ascertain certain trends of the market from a macroeconomic perspective. The factors are a primary determinant of strategic development and define how conducive an environment is within which a business struggles to thrive. Therefore, it is important to construct an environmental analysis for Van Elle. The analysis may help to assess several factors in the macro environment and to identify how future issues might affect the company (Haberberg and Rieple, 2007).The primary questions to be for consideration in the Environmental Analysis include; Entails